Practical guides and analysis to make your hotel visible to AI assistants
Design is about 10% of the real work behind a hotel website. Speed, SEO, schema, hreflang, bot access — the invisible foundations have always mattered most. GEO just added a new layer at the bottom.
Read article →
Semrush, Ranketta, Peec.ai track your mentions in AI responses. AIscore audits why you're not appearing. Two different questions, two different tools — and why the audit comes first.
Read article →
Average score 38/100, 64% block an AI bot, 9% have a llms.txt. The full data on the real state of AI visibility across the hotel industry.
Read article →
Created in 2024 by the founders of Answer.AI, llms.txt is the "robots.txt for AI". Only 10% of websites have adopted it — an opportunity to seize before your competitors do.
Read article →
The AIscore story begins with a simple client question we couldn't answer. That gap revealed something important about an entire industry's blind spot.
Read article →
40% of travellers now use AI to plan their trips. If your hotel doesn't appear in their answers, you don't exist for them — regardless of your rating or price.
Read article →
Chains have technical resources, independents have unique content. Who shows up more in ChatGPT and Perplexity responses? The AIscore data reveals a surprising result.
Read article →
Major hotel chains block most AI bots in their robots.txt — and lose direct bookings to OTAs who let them through. Here's how to configure your file to maximise AI visibility.
Read article →
GEO is the SEO of the AI era. How to appear in ChatGPT, Perplexity and Gemini responses — and why it's fundamentally different from traditional search optimisation.
Read article →
72% of first-page Google results use schema markup — and this trend is accelerating with AI search. Here are all the properties to implement so AI systems truly understand your hotel.
Read article →