of websites have adopted the llms.txt file among 300,000 domains analysed. In the hotel sector, the rate is even lower. (Source: LinkBuildingHQ / Hostinger, 2026)
What Is the llms.txt File?
The llms.txt file is an open standard proposed by Jeremy Howard, co-founder of Answer.AI, in September 2024. The concept is simple: provide language models (LLMs) with a structured, readable map of your site, in Markdown format.
Think of it as a pitch deck for AI systems: instead of ChatGPT or Claude having to deduce who you are by analysing dozens of HTML pages, you give them the essentials directly — in the language they natively understand.
The difference from robots.txt
Both files sit at your domain root, but their roles are fundamentally different:
- robots.txt — tells bots WHAT THEY CAN crawl (access control)
- llms.txt — tells AI WHAT YOU ARE and where to find relevant information (content guide)
In short: robots.txt is a gatekeeper. llms.txt is a tour guide for AI. You need both.
Why This Is Particularly Important for Hotels
Hotel sites have a specific problem: they contain a lot of important information (room categories, amenities, policies, rates, location) scattered across many pages. An AI assistant visiting your site may need to browse 5 to 10 pages to understand your full offering.
With a well-built llms.txt file, you give AI a complete overview in a single file — improving its understanding of your property and its ability to recommend you for precise searches.
Structure of an llms.txt for a Hotel
The file uses standard Markdown syntax. It should contain:
- An H1 heading (your hotel name) — the only required section
- A blockquote summary — the essential information in 2-4 sentences
- Structured sections in H2/H3 with lists and links
Concrete example for a Paris hotel
# The Grand Palace Hotel — Paris
> 4-star hotel in central Paris (1st arrondissement), 200m from the Louvre.
> 85 rooms and suites, 600m² spa, Michelin-starred restaurant, private parking.
> Open since 1994. Direct booking at www.grandpalace-paris.com
## Property
- Type: 4-star hotel
- Address: 12 Rue de Rivoli, 75001 Paris, France
- Phone: +33 1 23 45 67 89
- Email: [email protected]
- Check-in: 15:00 | Check-out: 12:00
- Languages: English, French, Spanish, Mandarin
- Pets: Not accepted
## Rooms and Rates
- 65 Classic and Superior rooms (20-30 m²) — from €180/night
- 15 Deluxe rooms with Tuileries Garden view — from €250/night
- 5 Junior Suites (55 m²) — from €380/night
- All rooms: air conditioning, safe, minibar, high-speed Wi-Fi included
## Amenities and Services
- Spa & Wellness: 600m² (indoor pool, hammam, sauna, 8 treatment rooms)
- Restaurant: "Le Grand Palais Brasserie" (Michelin-starred, open 7 days)
- Bar: The Salon — open 11am to 1am
- Parking: Private underground (reservation required, €35/night)
- Concierge: 24/7 service, museum tickets, show reservations
- Fitness centre: Technogym equipment, free access 6am-10pm
- Business centre: 2 meeting rooms (10-30 people)
## Included in All Stays
- High-speed Wi-Fi throughout the hotel
- Spa access (pool and fitness, excluding treatments)
- Daily newspapers
- Concierge service
## Location
- 200m from the Louvre Museum
- 5-minute walk to Place de la Concorde
- 10 minutes from Centre Pompidou
- Metro: Palais Royal-Musée du Louvre (line 1), Louvre-Rivoli (line 1)
- Direct from CDG: 45 min (RER B + Metro)
## Booking and Contact
- Online booking: https://www.grandpalace-paris.com/booking/
- Phone: +33 1 23 45 67 89 (available 24/7)
- Email: [email protected]
## About
The Grand Palace is a family-run hotel managed by the Dumont family since 1994.
HQE (High Environmental Quality) certified since 2019.
Member of Small Luxury Hotels of the World.
Full documentation: https://www.grandpalace-paris.com/llms-full.txtWhere to Place the File and How to Access It
Place the file at your domain root:
- URL:
https://www.your-hotel.com/llms.txt - Encoding: UTF-8
- Format: plain text, Markdown syntax
- Optional: also create
/llms-full.txtwith a more complete version (detailed rates, full FAQ, etc.)
Then verify the file is publicly accessible and not blocked in your robots.txt.
Who Officially Supports llms.txt?
- Anthropic (Claude) — official confirmed support. ClaudeBot reads and uses llms.txt files.
- OpenAI (ChatGPT) — OpenAI bots regularly visit llms.txt files. No official announcement on inference usage.
- Perplexity — Perplexity bots fetch llms.txt files. No official confirmation.
- Google (Gemini) — Google has stated that its AI Overviews continue to rely on classic SEO signals, not llms.txt.
Important nuance: Current studies show no proven direct correlation between llms.txt presence and AI citation volume. However, the cost of creating this file is near-zero, and the first platforms to officially adopt it (Anthropic) are precisely those with the fastest growth in 2025-2026.
Action Plan: Create Your llms.txt in 1 Hour
- Open a text editor (Notepad, TextEdit, VS Code)
- Copy the template above and adapt it to your hotel
- Fill in all sections: precise amenities, indicative rates, contact details
- Save in UTF-8 as
llms.txt - Upload to your server root (same level as
robots.txt) - Verify access:
https://www.your-hotel.com/llms.txtmust display in your browser - Add a reference in your robots.txt:
llms: https://www.your-hotel.com/llms.txt
Does your hotel have an llms.txt file?
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